The regulator regularly takes telecoms providers to task over broadband speeds, reception and other services they promise to deliver but in reality and the small print of contracts tend to miss completely. The study is slated to be completed by Spring 2017. Ofcom noted that its research will feed information back into other research projects, such as a study to compare the quality of service offered by various telecoms operators in the UK. “The data collected by the new app – such as app use, voice call reliability, signal strength, location and data speeds – will be anonymised and collated to build a nationally-representative dataset.” It will help mobile customers make purchasing and switching decisions, and will be used to enhance Ofcom’s mobile coverage maps and consumer research,” the company said. “Ofcom’s research aims to build an independent benchmark for both consumers and industry. The app, available now from the Google Play Store, will occasionally prompt users to provide brief feedback on how they feel their service is performing, but other than that Ofcom said the apps processes are automated. The Ofcom Mobile Research app is targeting some 20 million Android users in Britain and will automatically measure the performance of mobile and Wi-Fi networks, rather than require users to manually run tests. Ofcom has launched an app for UK users of Android smartphones in a bid to gather information about mobile coverage, reliability of voice calls, mobile broadband performance and users’ experiences and habits.
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